(250106) -- QINGYANG, Jan. 6, 2025 (Xinhua) -- Members of a local e-commerce studio promote products via live-streaming in Tangqi Village of Heshui County, Qingyang City, northwest China's Gansu Province, Jan. 4, 2025. As the Spring Festival approaches, vloggers and live streamers living here on the Loess Plateau have been actively promoting local specialties, including grain products, organic fruits and vegetables, and local farmhouse snacks. Their channels on social media platforms are characterized by vibrant rural-style atmosphere, contributing to the popular sales of various traditional new year goods. (Xinhua/Lang Bingbing)